The Mandalorian and Grogu, Supergirl, Scream 7, Project Hail Mary and The Super Mario Galaxy Movie all debuted new footage during Super Bowl LX on February 8, 2026, per round-ups from Entertainment Weekly and Forbes — the densest movie-trailer slate of the year, on the single most expensive advertising inventory in US television.
The slate also included He-Man: Masters of the Universe, The Adventures of Cliff Booth and a tease for The Devil Wears Prada 2, per the EW trailer log. Each 30-second spot in the Super Bowl broadcast carries ad pricing reported in the millions of dollars, which is why studios reserve the game for franchise titles with release dates inside the following twelve months.
Which titles carried the biggest stakes?
The Mandalorian and Grogu is the first Star Wars theatrical feature since 2019, dated May 22; Supergirl lands June 26 as the second film in the relaunched DC slate; Project Hail Mary, the Ryan Gosling science-fiction adaptation, is dated March 20; and Scream 7 opens February 27 — the nearest release on the board, using the game as its final mass-audience push.
Related stories: Spring Box Office Is Carried by Mario, Hoppers and One Very Big Science Lesson · The Mandalorian and Grogu Open Summer With a $100 Million Memorial Day.
Why does the Super Bowl still matter to studios?
Because nothing else assembles that audience. A national TV audience of well over 100 million viewers — the largest single-night US television aggregation every year — compresses into one evening the reach that a streaming trailer campaign builds over weeks. Studios have used the game for decades to launch summer franchises, and the 2026 slate shows the pattern intact even as marketing budgets shift toward digital: the game spot is the detonator, and the online campaign reuses the same cut within minutes.
What the slate says about the 2026 calendar?
The titles confirm a strategy studios have leaned on all year: known property, known character, broad four-quadrant pitch. Animation, superhero, horror and spectacle each got one slot, and every spot was built to be clipped, shared and reposted — the trailer is now designed as social content first and TV spot second, per the trade round-ups.
What is next?
Scream 7 hits theaters February 27, Project Hail Mary follows March 20, and the summer titles begin their press cycles in the coming weeks. For readers tracking the box-office year, Super Bowl LX effectively published its first half in trailers.
For more context, read Spring Box Office Is Carried by Mario, Hoppers and One Very Big Science Lesson.
For more context, read the mandalorian and grogu box office.
For more context, read Nolan's The Odyssey Opened With a $50 Million Opening Day.